![]() The company’s intensive marketing approach has made Corona the Mexican beer. ![]() Over the years Corona upped their processing and production of beer, which of course includes advanced pasteurization and refrigeration techniques and continuous improvement in its flavor. The campaign proved to be successful but it also caused the steady fall of the pulque’s popularity. In 1937 the company instigated efforts to market Corona Extra as a fine quality product to distinguish itself from its rival beverage in Mexico called pulque, a native, indigenous alcoholic drink made from the fermented sap (aguamiel) of the agave plant (also called maguey). Ten years after its launch, Corona became one of Mexico’s best-selling beers, thanks to its unique, aggressive and innovative marketing strategies. ![]() In 1985, Puerto Rico’s bankruptcy judge decided in favor of the consortium in which Grupo Modelo participated, and the name was finally awarded to the Mexican brewery. The name “Corona” was subsequently put up for auction and two companies bid for it: a group of local non-alcoholic beverage makers along Mexico’s Grupo Modelo, and Cerverceria de Puerto Rico (the current producer of Medalla beer). The company, which was owned by independent investors, had gone bankrupt due to several reasons, and its assets went into liquidation. It was inspired by the corona (Spanish for “crown”) that she wore.Īnother source cites that the name “Corona” was bought in 1985 from Cerveceria Corona from Puerto Rico. It’s been quite unclear how the beer acquired the trademark name “Corona.” One source suggests that Corona got its name, as well as its iconic brand logo, from the Cathedral of Our Lady of Guadalupe in the Mexican coastal city of Puerto Vallarta. These bottles have a particular shape and have become an legendary symbol of the company, and are also the key additions to Corona’s success. However, they made the wise decision to put the beer in clear, transparent bottles. The following year, Grupo Modelo considered storing the beer in dark-colored bottles in an bid to preserve and improve the beer’s flavor. It first came in 1925 as a pilsner beer in Grupo Modelo (Cervecreria Modelo), which was and still is the largest brewery in Mexico. Like many of the beer recipes that landed on the Americas, most particularly the United States, Corona’s own unique concoction is of German origin, as most of the brewers at that time were German immigrants. If you’re curious where Corona Beer originated, this article hopes to give you more historical awareness about your favorite beverage. It is currently one of the top-selling beers worldwide. Corona Extra and Corona Light are the beer maker’s best sellers, especially in the United States. When you see of an image of a beer bottle with a wedge of lime or lemon stuck into its mouth, you automatically know what beer brand it is. Corona - one of the best-selling beers in the US and worldwide
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